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Q：
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What are the requirements for publishing commercial advertisements during live streaming sales?
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A：
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Publish advertisements for food, cosmetics, life and beauty shall not involve the function of disease prevention and treatment, and shall not use medical terms or terms that are easy to confuse the marketed goods and services with drugs, medical devices and medical services;
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Publish advertisements for drugs, medical devices, health food and formula food for special medical purposes shall comply with the relevant provisions of the Advertising Law, and shall not be published in disguised form of advertisements for medical treatment, drugs, medical devices, health food and formula food for special medical purposes in the form of introducing health and health knowledge;
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Publish alcohol advertisements, shall not induce, encourage drinking or promote uncontrolled drinking, shall not appear drinking actions;
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Publish education and training advertisements shall not make explicit or implicit guarantees of effectiveness, and shall not use the names or images of educational institutions, beneficiaries, etc. as recommendations or proofs;
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Publish financial, quasi financial, and investment promotion advertisements, should be a reasonable reminder or warning of possible risks and responsibilities, shall not make a guarantee for the future effect, income and other conditions;
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Publish real estate advertisements, housing information should be true, shall not contain the promise of appreciation or investment return, shall not be planning or under construction of transportation, commercial, cultural and educational facilities and other municipal conditions misleading publicity;
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Publish advertisements for crop seeds, breeding stock and breeding poultry, aquatic seeds and breeding shall not contain assertions or guarantees of efficacy, shall not make a guaranteed commitment to economic benefits, and shall not use the name or image of scientific research institutions, users, etc., to recommend or prove;
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The data, statistical information, survey results, abstracts, quotes, and other cited content used for advertisements should be truthful, accurate, and indicate the source. If the cited content has a scope of application and a validity period, it should be clearly stated.
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Other provisions of the Advertising Law and other laws and regulations.
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What needs to be done during the product selection process for live streaming sales?
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During the product selection process, the qualifications of the merchant and the product should be carefully checked. If providing goods or services requires obtaining relevant administrative licenses, the corresponding license situation should be checked.
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What are the requirements for live streaming sales promotional activities?
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When conducting promotional activities, if there are additional conditions or deadlines, the conditions or deadlines should be clearly announced. Where there are limited requirements for promotional activities, the specific quantity of promotional goods shall be clearly stated, and the promotional goods shall be clearly stated immediately after they are sold out. For promotions conducted through lottery, giveaways, and point exchange, the sales information with prizes, the names and quantities of the gifted items, or the conditions for exchange should be truthfully stated. Prizes, gifts, and exchanged goods must meet quality requirements and shall not harm consumer rights and interests. If price comparison is used to carry out promotional activities, the compared price and sales price should be clearly marked or indicated through other convenient ways for consumers to understand. The use of price comparison to carry out promotional activities, should be clearly marked or through other ways to facilitate consumer cognition to indicate the comparison price and sales price, the comparison price should be true and accurate, not "the lowest price of the whole network" and other false statements to mislead consumers.
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How should the live streaming sales room operators publish product information?
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The live streaming sales room operators should publicly display the names of the products or services used in live streaming sales, as well as the names, business addresses, contact information, and other information of the actual providers of the products or services, in a prominent manner at the virtual live streaming venue, based on the number of live streaming sessions.
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What conditions do live streaming sales personnel need to meet?
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For live streaming sales personnel or operators of live streaming sales rooms who are natural persons, they should be at least 16 years old; Minors over the age of sixteen who apply to become live streaming sales personnel or operators of live streaming sales rooms shall obtain the consent of their guardians;
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Dress appropriately, use civilized language, refrain from harassing, defaming, insulting, or intimidating others, and do not infringe upon the legitimate rights and interests of others;
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The advertised product price, product name, place of origin, producer information, performance, important parameters, specifications, grades, production date, shelf life, and other content should be consistent with the product's graphic and textual information;
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If a person recommends or proves goods or services in their own name or image, and constitutes an advertising spokesperson, they shall fulfill and assume the responsibilities and obligations of an advertising spokesperson.
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