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Q：
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What does "food advertisement" refer to?
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A：
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A food advertisement refers to any commercial advertising activity in which food producers or operators, through certain media and forms, directly or indirectly promote their food products.
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Q：
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What are the special requirements for publishing health food advertisements?
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A：
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Health food advertisements should be published according to the review content, clearly stating that "this product cannot replace drugs". Advertisements shall not use advertising spokespersons as recommendations or proofs, shall not claim or imply that the advertised products are necessary for protecting health, and shall not be compared with drugs or other health foods.
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Q：
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Can infant and toddler complementary food advertisements promote alternatives to breast milk?
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A：
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Can infant and toddler complementary food advertisements promote alternatives to breast milk?
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Q：
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Is it mandatory to indicate the source and date when citing test data in a food advertisement?
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A：
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Yes, it is mandatory. All cited test reports and statistical data must clearly indicate the issuing institution, publication date, and scope of application. Vague expressions such as "according to authoritative statistics" are not allowed.
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Q：
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What additional materials are required to publish advertisements for imported food?
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A：
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You need to provide the complete import customs declaration form and the entry inspection and quarantine qualification certificate. The promotional content must be fully consistent with the product information marked on the Chinese label.
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