Zoom is a US-based company, headquartered and founded in San Jose, California, and its CEO Eric Yuan is a US citizen who immigrated from China in the 1990s. However, a large portion of its development team is based in China, according to Zoom regulatory filing from March.

Based on Zoom’ statement, "Our go-to-market model in Mainland China has included direct sales, online subscription, and sales through partners. We are now shifting to a partner-only model with Zoom technology embedded in partner offerings, which will provide better local support to users in Mainland China".

On Aug 3rd, Zoom said it will stop selling new or upgraded products directly to customers in mainland China, and will instead only offer its video conferencing services via third-party partners. The new change will come into effect on Aug 23, 2020.

This means clients in Mainland China will no longer be able to buy services directly from Zoom. Instead, they will have to buy products offered by these third-parties which are using some of Zoom’s technology. Zoom recommends customers to switch to their China-based partners, including Bizconf Communications, Suirui Zhumu Video Conference and Systec Umeet.

This another move since May 2020, Zoom suspend new free user registrations in Mainland China and only allow corporate customers to sign up for Zoom accounts.